I know that “beer before liquor, never been sicker” and “liquor before beer, you’re in the clear.” But what if your liquor IS your beer? WHAT DO I DO THEN? Quick, someone come up with a rhyme to help me.
The St. Louis Post-Dispatch reports that the pair will unveil a new limited-edition beer called “Budweiser Reserve Copper Lager”. The partnership between the two brands will begin with Budweiser and Jim Beam pairings on bar menus across the country. Look for it in September, the companies will launch their specialty beer as a celebration of the 85th anniversary of the repeal of prohibition.
We are very excited about this partnership not only because both brands share common history but also an obsession for quality and a decade’s long connection to America,” Ricardo Marques, VP (Marketing, Budweiser) .
This is a truly unique partnership and innovation that will surely drive excitement with our drinkers,” he added.
The bourbon barrel aged beer will be brewed with two-row barley and aged in charred oak barrels that once contained Jim Beam Bourbon. That old bourbon flavour leaches into the beer to create a toasted oak aroma and nutty taste. In short, the limited-edition recipe will have “a light, hoppy aroma and a rich caramel-malt taste.”
Fans of the boilermaker are about to get a new beverage on the menu they won’t be able to resist.
Apparently, beer dreams really do come true.
It’s like all my DC and Marvel Heroes are together. I am loving this already!