What seems like a frenetic attempt to fend off competition from companies like La Croix is now prompting Coca-Cola to try something bold: Its first-ever alcoholic beverage!
The Coca-Cola Company is launching a Chu-Hi infused beverage in Japan.
But what is Chu-Hi anyways?
Chu-Hi is a canned, sparkling drink infused with a local alcoholic beverage called shochu, which is made from distilled barley, rice, sweet potatoes, and other ingredients.
Most of us don’t associate Coca-Cola with alcohol (unless we’re talking about our mixer game at parties). But the brand is trying out something new!
In an interview posted to Coke's website, Jorge Garduño, the president of Coca-Cola Japan, said:
"We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas."
Now, the soft drink titans have announced they'll be venturing into the territory that we've all been waiting for: Booze.
The saddest part of the story!
Before you go running to the nearest liquor store to grab yourself a supply of the new-fangled drink, we have some bad news for you: It’s not going to be available in the United States just yet, and it may never be.
Right now, the new product, Coca-Cola’s take on the Japanese sweet alcoholic drink, Chu-Hi, is only planned to drop in Japan(ONLY).We can see a potential partnership between Coca-Cola/Johnnie Walker—just sayin'.
Fingers crossed that if it does well there, they might consider rolling it out to other countries (or at least offer others something similarly boozy).
In the meantime, we'll just have to make do with the latest new Coca-Cola flavours, Georgia Peach and California Raspberry Coke - the first newbies to the Coke range since 2002's Vanilla Coke - or the recent Diet Coke additions. Better than nothing, eh?
Trust me "It's the real thing"!
What do you think of a “Chu-Hi” coke? Would you try it? Let us know in the comments below.