Millions of women, no matter their shape and size deserve to feel and look fashion-forward, sophisticated and beautiful every day.
This is what New York fashion designer Dara Senders has set forth to achieve with the creation of her Women’s Luxury Contemporary, Size Inclusive clothing label.
And that’s not it. With her silly, passionate yet very girly personality the “Curvy Girl” and the “Every Woman” is who Dara loves to reach. With this, she just hopes to inform them of today’s hottest trends in fashion, lifestyle, travel and beauty trends.
“Designed for the feminine, fun yet sophisticated fashion enthusiasts who love life, traveling, high fashion while not taking herself and style too seriously.” That’s what Dara Senders thinks when it comes to fashion for all shapes and sizes of women.
Trust me she doesn’t believe in size discrimination. And that’s what made her a hit at the Paris Fashion Week.
Dara Senders became the first size inclusive fashion label to launch during PFW with its pretty in pink evening presentation. In that presentation, she showcased sophisticated, contemporary looks on models of all colors, shapes, and sizes.
She believes that all contemporary and luxury brands should offer their collections in a more inclusive size range which will match a broader audience.
“Women who wear a larger dress size should not have to result in shopping at fast fashion retailers to obtain fashionable clothing. Clothing that is not made to perfection and that will not withstand the test of time. Plus, when sizing up – most “plus size” departments at most high-end retailers have a selection that is traditionally matronly and shaped like a box. Who is shaped like a box? Well, a box!”.
Dara believes that all women of all shapes should be able to shop for the same clothing and feel confident, age appropriate and most of all feel extraordinary about wearing it!
After all, at the end of the day isn’t fashion supposed to make one feel great about themselves?
Whether a size small or a 3XL, all women can feel confident that Dara Senders’ contemporary clothing pieces have been tailored to fit all women and their curves, petite or Grande, short or tall, beautifully and effortlessly.
“This is not a plus size collection, but a collection to fit all women!” said the designer.
Beautiful bell sleeved silhouettes, and high-end embellishments and trims adorned each piece and will make wearers sassy, classy, fun, and most of all extraordinary.
We love that she rocked PFW, but what we love even more is her chic, effortless style that combines structured pieces with feminine accents.
Check out Dara’ work in this week’s PFW Spotlight!
Image Courtesy: Getty Images