Desigual is characterized by its different, optimistic and colorful designs. The company began operating in 1984. La Vida es Chula (Life is Cool) is Desigual’s slogan and way of looking at fashion and life. It’s an enthusiastic, positive and optimistic message that truly nails its colors to the mast. The fashion brand has eight product categories: WOMENS, MENS, KIDS, ACCESSORIES, SHOES, LIVING, SPORT and BEAUTY and 17 distribution channels. It operates in 109 countries and has 526 of its own stores, 8,000 multi-brand stores and 2,800 corner concessions in department stores.

A collection of Desigual Street Style at New York Fashion Week 2017

Julia Cumming is seen wearing a outfit from Desigual in the streets of Manhattan

StreetStyle_4Sylvia Rodriguez is seen wearing a outfit from Desigual in the streets of Manhattan

Anna Cleveland is seen wearing a outfit from Desigual in the streets of Manhattan

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Magdalena Ilic is seen wearing a outfit from Desigual in the streets of Manhattan

StreetStyle_8 Amandine Hach is seen wearing a outfit from Desigual in the streets

Lena Lademann is seen wearing a outfit from Desigual street style in NYFW 2017

Desigual Street Style

Lisa Hahnbueck is seen wearing a outfit from Desigual street style in NYFW 2017

Vanelli Melli is seen wearing a outfit from Desigual street style in NYFW 2017 in  Manhattan

Image Credits – Getty Images