Let me tell you something really cool about this collection even before we start talking about the label.
This collection is dedicated to Rebecca Rivera’ Dad, who would take her to thrift store shopping long before it was too cool. And this cool funky collection was showcased at LAFW SS 2019.
Rebecca Rivera established the brand IRISHLATINA before ever attending design school. Born and raised in Southern California, Rivera studied Costume Design for the Theatre before graduating from the Fashion Institute of Technology in New York City.
This was just the beginning. Upon graduating, Rivera qualified for the top 50 in the MUSE x Vogue Talents Young Vision Award Competition.
But this is what was the real game changer in her life.
In 2016, fashion designer Rebecca Rivera saw a documentary called The True Cost, and she immediately changed the way she designed for her label IRISHLATINA. Learning that fashion is the 2nd largest polluter in the world, Rebecca refused to contribute to the problem.
Considering that the average American trashes 70 pounds of textiles each year, she decided to make new clothing from old clothing.
She sources post-consumer garments from secondhand stores or warehouses and treats them just like she would new fabric. She uses her original patterns to create new designs, while simultaneously keeping clothing out of the landfill.
For IRISHLATINA, sustainability is not a trend. It’s about respecting the earth’s resources, and the quality of human life. We believe that all aspects of creation should be considered, from raw material to the finished product.” — REBECCA RIVERA OF IRISHLATINA
IRISHLATINA is a sustainable clothing brand offering seasonless pieces made from post-consumer products. Keeping clothing out of landfills by using it to create new designs, and by producing under a “slow fashion” model, IRISHLATINA strives to make a positive impact on the fashion industry for social and environmental improvement.
IRISHLATINA is a high-street woman swear brand based out of New York and Los Angeles. The IRISHLATINA brand is a nod to Rivera’s dual ethnicity, and just like her unexpected mix, she plays with mixing cultures in her design: youth culture, skate culture, and hip-hop culture are all influencers on the IRISHLATINA aesthetic. Rivera fuses the casual silhouettes of streetwear with the time-honored tradition of old-world quilting techniques reminiscent of when garments were made at home. Combinations of theatrical and practical meet nostalgic newness.
IT HAS TO BE ABOUT CHANGE, NOT TREND. POSITIVE CHANGE COMES ABOUT FROM A NEED AND A DESIRE TO DO THINGS BETTER, NOT AS A MEANS TO MAKE A PROFIT. AFTER THE BUZZ IS GONE, THE BRANDS THAT ARE STILL AROUND, STILL TALKING ABOUT THE FUTURE OF FASHION SUSTAINABILITY, THEY WILL BE THE REAL GAME CHANGERS. AND IT’S UP TO THE CONSUMER TO ASK QUESTIONS, SEEK ANSWERS AND HOLD BRANDS ACCOUNTABLE.
Although he/she need not be a millennial, the IrishLatina customer is definitely someone ready for positive change. They want to look fresh, but not at the expense of someone or something else.
Image Courtesy: http://irishlatina.com/