If you’re obsessed with Coachella fashion, then you’ve probably heard of designer Jeremy Scott.
Friend to the stars and 12-time Coachella attendee, the creative director of Moschino is known for his over-the-top aesthetic and just-as-extra celebrity clientele.
In an announcement made by model Gigi Hadid at Moschino’s annual Coachella party in April (see what we mean), it wasn’t his casual #nipslip that made headlines. (The areola has its own Instagram, by the way). But it was some news.
Scott was revealed as H&M’s latest collaborator, with a capsule collection dropping on November 8.
(It’s shopping time, the collection is available online and in-store both.)
Meet the man who can’t wait to dress the world.
Under his creative direction, the storied fashion house Moschino hasn’t just looked to America’s national icons for entertainment.
It has paid tribute to them in cloth and thread.
SpongeBob SquarePants embossed onto sweaters, McDonald’s Happy Meals stitched into purses, and even an entire Barbie-themed collection.
But the clothes aren’t gimmicks. Madonna is a fan. Scott has dressed Lady Gaga and Katy Perry. Miley Cyrus is one of his closest friends. And all over the world, people clamor for Scott’s inimitable blend of kitsch and innovation.
This autumn, he has given it to them. Scott has launched a unique collaboration with H&M, a chance to deliver his exuberant aesthetic to the masses for the first time.
Baseball shirt, £69.99; boots, £149.99; thigh socks, £14.99
Silver hoodie dress, £119.99, thigh boots, £229.99
Baseball shirt, £69.99; baseball cap, £24.99, slides, £59.99
Disney T-shirts, £29.99; tracksuit bottoms, £59.99; logo bag, £79.99
Logo T-shirt, £17.99, padlock bag, £139.99; denim mini skirt, £59.99, peace sign earrings, £19.99, ankle boots, £149.99
Dog coat, £59.99
Logo towel, £29.99, thigh-high boots, £299.99
Disney sweatshirt, £49.99; tracksuit bottoms, £59.99; bumbag, £49.99, baseball cap, £24.99, sliders, £59.99
Cropped metallic jacket, £249.99; matching trousers, £119.99; printed bra, £24.99, chains as before
Faux fur jacket, £119.99, thigh boots, £299.99; peace sign earrings, £19.99
Denim menswear dungarees, £99.99, CD body, £39.99; gold chain, £119.99, bracelet, £49.99, hoops, £29.99
Disney jumper dress, £79.99; faux fur scarf, £49.99; eye mask, £29.99
Cropped puffa, £199.99; puffa skirt, £59.99; patent bag, £79.99; thigh socks, £14.99
Bodycon dress, £229.99; heeled hiking boots, £149.99
Oversized print hoodie, £199.99; thigh-high boots, £229.99
You must be wondering who is an ideal customer to own this collection?
Scott explains to Vouge:
Who do I want to see in the collection? Everybody. I want to see all the cool kids that want to wear my clothes but can’t afford them. I want to see it in Japan, in South Africa. When I met Trevor Noah, whom I’m a huge fan of, he said, 'Are you the real Jeremy Scott, with the winged shoes?”' I was like, 'Trevor! Don't do this to me. I love you.' He told me about how people in South Africa really wanted them. With this collection, we’ll be in South Africa. I want people to go out and dance in the collection, have fun, meet the loves of their lives, feel on top of the world, take a million selfies, and keep them forever. I want people to make memories now and then to find them in 2028 or 2038 and put them on again and be like, 'Oh, this is so great. It’s so 2018!'"
But I know many shopping freaks out there will be curious to know the answer to this question.
How much will H&M's Moschino collection cost?
Likely to range from approximately £25-£300, the pieces will provide an accessible price-point for fans of Moschino who are unlikely to drop upwards of £500 for a handbag.
We don't know prices yet but here's a sneak peek of what's to come...
Will this be the most fun collaboration in the high street brand's history? That only you guys can tell me by commenting below.
Images: Courtesy of H&M