Paris Hilton, the entrepreneur, influencer and DJ co-designed a summer collection of 70 pieces which reference a range of her favorite trends and iconic fashion moments she started back in the early 2000s, including slinky metallics, animal prints, palm prints inspired by her home town of Beverly Hills, all pink, and cheeky slogan pieces like “That’s Hot”. The collection includes a wide range of ready-to-wear and swimming and retails for under $100.
The collection was brought to life in a campaign shoot which took place at a private home in Beverly Hills in Los Angeles, styled by Sammy K, and photographed by Charlotte Rutherford. Paris Hilton is seen wearing standout styles from the collection, and even poses with her famous dogs Diamond Baby and Princess. Additional elements from the campaign include throwback flip phones, a vintage pink convertible, and flashy accessories to complement the full boohoo.com looks.
Boohoo.com is one of the fastest growing international retailers. The product is trend-led, accessible, and wearable; the business is agile and fast paced with a swagger in its step. With 100 new items dropping onsite daily – boohoo.com has quickly evolved into a global fashion leader of its generation. Following a strong start to 2018 for global sales and a blockbuster global partnership with Zendaya earlier this spring, boohoo.com continues to push boundaries and capitalize on opportunities in the influencer sphere to bridge the gap between product and their core customer. Since 2016, boohoo.com has executed successful campaigns and design partnerships with talent such as Zendaya, Jordyn Woods, Charli XCX, Stella Hudgens, and Chantel Jeffries, as well as young celebrity stars Sailor Brinkley Cook and Elisa Johnson. The brand frequently engages with millennials in unique capacities and continues to explore this avenue to generate better engagement both on an international scale and regional level in order to stay on the pulse of their target consumer.