Stars Align at The Launch of The New Range Rover Evoque

Range Rover fans including Richard Madden, Guy Ritchie, Taron Egerton, Mollie King, Edith Bowman, and Luke Evans attended the live reveal of the next generation Range Rover Evoque.


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The next generation Range Rover Evoque unveiled in London’s creative hub. 

The Launch of The New Range Rover Evoque


Photo: Nick Dimbleby @Image.net

When Range Rover Evoque made its debut back in 2010, it transformed the world of compact SUVs. So does this new model set to continue that remarkable journey.

This characterful vehicle combines refinement and fun which create that all-important emotional reaction . It will turn heads and make people smile.”  -  Gerry McGovern, Land Rover Chief Design Officer

The Launch of The New Range Rover Evoque


Photo: Nick Dimbleby @Image.net

British stars and Range Rover' fans all came together for the launch.

Bodyguard star Richard Madden joined as a host of famous faces on the red carpet.

Besides Taron Egerton, Millie Mackintosh, Hugo Taylor, Mollie King, Richard Madden, Guy Ritchie, Edith Bowman, and Luke Evans were on hand to mark the occasion.
World Premiere Of Land Rover's New Range Rover Evoque Hosted By Adwoa Aboah In London

Edith Bowman (Photo by David M. Benett/Getty Images for Jaguar Land Rover)

World Premiere Of Land Rover's New Range Rover Evoque Hosted By Adwoa Aboah In London

Jacqui Ainsley and Guy Ritchie (Photo by David M. Benett/Getty Images)

World Premiere Of Land Rover's New Range Rover Evoque Hosted By Adwoa Aboah In London

Luke Evans (Photo by David M. Benett/Getty Images for Jaguar Land Rover)

British stars and Range Rover' fans all came together for the launch.

Richard Madden (Photo by David M. Benett/Getty Images for Jaguar Land Rover)

World Premiere Of Land Rover's New Range Rover Evoque Hosted By Adwoa Aboah In London

Millie Mackintosh (Photo by David M. Benett/Getty Images)

World Premiere Of Land Rover's New Range Rover Evoque Hosted By Adwoa Aboah In London


Taron Egerton (Photo by David M. Benett/Getty Images for Jaguar Land Rover)

British Supermodel and activist, Adwoa Aboah wore a specially commissioned dress.

British designer Ashley Williams used the same material found in the new Range Rover Evoque for the dress.  

The responsibly-sourced suede material derived from 40 recycled plastic bottles. 

This project has been fantastic to work on. I’m a huge fan of Range Rover. Moreover, it’s been great to collaborate with a brand that is using responsibly-sourced materials. 

It’s been really interesting working with Ashley and use this recycled plastics suede material. Now more than ever it’s important to shine a light on the alternatives available.

Surely, the new Evoque is clearly influenced by the City and the people living in it.”  - Adwoa Aboah

Activist and model, Adwoa Aboah. Photo: nealehaynes.com @Image.net

The new Range Rover Evoque is a sophisticated evolution of the original.

Combining unrivaled Range Rover heritage with cutting-edge technology, indeed, it meets the needs of today’s customers.

Also, customers have the option to choose responsibly-sourced fabric for the interiors made from recycled polyester microfibres.

 In fact, the equivalent of 53 plastic bottles go into each vehicle specified with these seats.
Range Rover Evoque

Steering wheel and elegant interior design

Land Rover wanted to bring the design, innovation and sustainability characteristics of the new Range Rover Evoque to life.

For this purpose, the brand collaborated with a fashion and technology brands. 

Not only, Range Rover partnership with legendary Swiss watch brand Zenith continues, with a 200-piece limited edition, available to now.  

But also the premium audio company Master & Dynamic presents Range Rover Evoque-inspired limited edition concept wireless earphones, the MW07 Wireless Earphones.


Mulberry For Range Rover
In the same way, British Fashion House Mulberry collaborates with Range Rover on a concept travel bag collection.

The new weekender bag shape is quilted with the car’s grille pattern using the eucalyptus fabric from the Evoque seats. 

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