Rimmel London Stands Up Against Beauty Cyberbullying

Thought-provoking panel held in London with Rimmel Ambassadors Cara Delevingne and Rita Ora.


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“I WILL NOT BE  DELETED” a campaign raises awareness of beauty cyberbullying.

 This campaign launched and led by the cosmetics brand Rimmel London, along with the support of the charity partner The Cybersmile Foundation. 

The primary purpose is to spark a worldwide conversation around the growing problem of beauty cyberbullying.

This media event featured a panel of campaign cast members, senior members, and Rimmel brand ambassadors such as Cara Delevingne and Rita Ora.

They came together to share their personal experiences and discuss the powerful impact of beauty cyberbullying.
RIMMEL LONDON LAUNCHES I WILL NOT BE DELETED GLOBAL CAMPAIGN

Cara Delevingne(Photo by David M. Benett/Dave Bennett/Getty Images)

RIMMEL LONDON LAUNCHES I WILL NOT BE DELETED GLOBAL CAMPAIGN

Rita OraPhoto by David M. Benett/Dave Bennett/Getty Images)

The panel discussion was moderated by TV and radio presenter Gemma Cairney. She has hosted a BBC Radio 1 show on cyberbullying. 

Gemma Cairney (Photo by David M. Benett/Dave Bennett/Getty Images)

Cyber bullying affects people from all age, including children, teens and adults.

Cast members, Chessie King, Joanne Dion, and Anthony Pius each gave out their own personal stories and struggles with beauty cyberbullying . 

Further, they shared  their experience with online negativity first-hand but now feel empowered to express their unique looks. 
RIMMEL LONDON LAUNCHES I WILL NOT BE DELETED GLOBAL CAMPAIGN

(L-R) Joanne Dion, Anthony Pius, Chessie King, Cara Delevingne and Rita Ora (Photo by David M. Benett/Dave Bennett/Getty Images)

The panel discussion also included Sara Wolverson, Rimmel Global Marketing Vice President at Coty.

She not only outlined the brand’s stand against beauty cyberbullying. But also she reiterated Rimmel’s clear purpose which is about championing self-expression in beauty.
RIMMEL LONDON LAUNCHES I WILL NOT BE DELETED GLOBAL CAMPAIGN

Rimmel always against narrow definitions of beauty and people getting judged because of the way they look. 

The brand wants to inspire people to express their authentic selves with make-up.

Also, they aim to contribute solutions to prejudice and discriminations that stand in the way of self-expression. 

Equally important, the brand wants to raise awareness to affect positive changes in behavior. This is why Rimmel to take a stand and create this new campaign.

RIMMEL LONDON LAUNCHES I WILL NOT BE DELETED GLOBAL CAMPAIGN

Yuki Beniya (Photo by David M. Benett/Dave Bennett/Getty Images)

RIMMEL LONDON LAUNCHES I WILL NOT BE DELETED GLOBAL CAMPAIGN

Maia Williams(Photo by David M. Benett/Dave Bennett/Getty Images)

RIMMEL LONDON LAUNCHES I WILL NOT BE DELETED GLOBAL CAMPAIGN

Lucy Prigmore (Photo by David M. Benett/Dave Bennett/Getty Images)

RIMMEL LONDON LAUNCHES I WILL NOT BE DELETED GLOBAL CAMPAIGN

 (L-R) Sara Wolverson, Rimmel Global Vice President, Rita Ora, Joanne Dion, Anthony Pius, Chessie King, Cara Delevingne and Dan Raisbeck, Co-Founder (Photo by David M. Benett/Dave Bennett/Getty Images)

RIMMEL LONDON LAUNCHES I WILL NOT BE DELETED GLOBAL CAMPAIGN

Jason Kerr(Photo by David M. Benett/Dave Bennett/Getty Imagesl)

RIMMEL LONDON LAUNCHES I WILL NOT BE DELETED GLOBAL CAMPAIGN

Kadeeja Khan(Photo by David M. Benett/Dave Bennett/Getty Images)

RIMMEL LONDON LAUNCHES I WILL NOT BE DELETED GLOBAL CAMPAIGN

Tallia Storm (Photo by David M. Benett/Dave Bennett/Getty Images)

Also attending was Dan Raisbeck, co-founder of The Cybersmile Foundation. This non-profit organization committed to tackling all forms of abuse and cyberbullying.

Additionally, Rimmel is partnering with the Foundation to work together for a more inclusive internet.


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11 shares, 283 points
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