This campaign launched and led by the cosmetics brand Rimmel London, along with the support of the charity partner The Cybersmile Foundation.
This media event featured a panel of campaign cast members, senior members, and Rimmel brand ambassadors such as Cara Delevingne and Rita Ora.
They came together to share their personal experiences and discuss the powerful impact of beauty cyberbullying.
The panel discussion was moderated by TV and radio presenter Gemma Cairney. She has hosted a BBC Radio 1 show on cyberbullying.
Cast members, Chessie King, Joanne Dion, and Anthony Pius each gave out their own personal stories and struggles with beauty cyberbullying .
Further, they shared their experience with online negativity first-hand but now feel empowered to express their unique looks.
The panel discussion also included Sara Wolverson, Rimmel Global Marketing Vice President at Coty.
She not only outlined the brand’s stand against beauty cyberbullying. But also she reiterated Rimmel’s clear purpose which is about championing self-expression in beauty.
The brand wants to inspire people to express their authentic selves with make-up.
Also, they aim to contribute solutions to prejudice and discriminations that stand in the way of self-expression.
Equally important, the brand wants to raise awareness to affect positive changes in behavior. This is why Rimmel to take a stand and create this new campaign.
Also attending was Dan Raisbeck, co-founder of The Cybersmile Foundation. This non-profit organization committed to tackling all forms of abuse and cyberbullying.